The PT Lab
The PT Lab is small group personal training service run by two coaches based in Swansea. I was briefed with capturing images of their clients using the PNOE product and the stages of it being used (the set up, in action and being reviewed), alongside images of them coaching in the gym environment. They wanted to images to come across as clean and professional as possible whilst showcasing the friendly and comfortable nature of their coaching. As the images were going to be used on social media, they wanted them predominantly shot in portrait orientation.
