The Idea: 12 Trails of Wales

2023 was labelled as the ‘year of adventure’ by the Visit Wales marketing team.

Being a Welsh content creator with a overriding passion for adventure and the outdoors, I pitched them a series of YouTube videos titled ‘The 12 Trails of Wales’

The premise was to create 12 YouTube videos for Visit Wales’ YouTube Channel which would showcase 12 different ‘Trails’ from all across Wales.

The trails would be a mixture of hikes and local adventures, suitable for varying ages and abilities, and would be spread across 12 different regions of Wales. There would also be with one trail for every month of the year.

They couldn’t commit to 12 videos, signing off on an initial three, before commissioning another three. Alongside the videos I provided imagery for the Visit Wales website and created a Instagram reel to promote each of the videos.

Trail 1: Glamorgan Heritage Coast

Instagram Reel | 58K accounts reached, 170 saves

Trail 2: Pumlumon Fawr

Instagram Reel | 35k Accounts reached, 134 saves

Trail 3: Zip World and Pen-Pych

Instagram Reel | 66.7K accounts reached, 191 saves

Trail 4: Nantlle Ridge

Instagram Reel 1 | Instagram Reel 2 | 1 million accounts reached, 21K saves

Trail 5: Llangollen

Instagram Reel | 63.5K accounts reached, 455 saves

Trail 6: Go Below

Instagram Reel 1 | Instagram reel 2 | 5.8 million accounts reached, 7k saves